Impact of COVID-19 on the Chewing Gum Market: Recovery Outlook and Strategies for Growth

 


Industry Analysis

According to the analysis by Data Bridge Market Research, the chewing gum market was worth USD 38.62 billion in 2021 and is projected to reach USD 50.75 billion by 2029, with a Compound Annual Growth Rate (CAGR) of 5.30% during the forecast period. Over time, there has been a significant transition from basic product categories to sugar-free products, enabling manufacturers to adapt to the evolving consumer demands and opening up a wide range of opportunities in the market.


Market Insights and Scope

Chewing gum is a type of food that people chew for the sole purpose of mastication or to freshen their breath. In response to a growing focus on health, consumers are seeking functional benefits from chewing gum. Some chewing gums are marketed for their functional benefits, such as keeping teeth clean or helping people quit smoking through nicotine gum. Teeth whitening gum is the most popular functional gum, accounting for over half of all sales, followed by nicotine gum.

Chewing gum is made up of a gum base, sweeteners, conditioners, flavours, and colours, as well as gum fixings. The three main components of chewing gum are gum, wax, and elastomer. It comes in various natural or synthetic flavours, with peppermint and spearmint being the most popular. Chewing gum is beneficial for exercising the mouth and preventing cavities, and it also serves as a breath freshener.


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